Procter & Gamble
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How does it make money?
What it does is in the oven
We haven't typed up Procter & Gamble's business and region split yet. Every figure comes from the company's own results, so this takes a little time.
See companies we've covered ›History and context
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation incorporated and headquartered in Cincinnati, Ohio. The company was founded in 1837 by William Procter and James Gamble.
The company operates five divisions:
Beauty (18% of 2024 revenues), which includes Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, SK-II, and Native;
Grooming (8% of 2024 revenues), which includes Braun, Gillette, and Venus;
Health Care (14% of 2024 revenues), which includes Crest, Oral-B, Metamucil, Neurobion, Pepto-Bismol, and Vicks;
Fabric & Home Care (36% of 2024 revenues), which includes Ariel, Downy, Gain, Tide, Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer;
Baby, Feminine & Family Care (24% of 2024 revenues), which includes Luvs, Pampers, Always, Tampax, Bounty, Charmin, and Puffs.
The company owns brands that are in many cases the global brand leader in their category. Many of the brands have a market share greater than 25%.
The company generates 48% of its sales in the United States and 52% of its sales in other countries. The company manufactures 90% of its domestically sold merchandise in the United States.
From Wikipedia's article Procter & Gamble, the lead section as of the revision of 19 Oct 2026, retrieved 19 Oct 2026. Text under CC BY-SA 4.0, pronunciation guides removed. Wikipedia can be edited by anyone; the company's own filings are the primary source.
What it actually sells Soon
A product-by-product guide to Procter & Gamble: what each one is, who buys it, and how much it brings in, in plain English and in the company's own terms. We're starting with the companies that are hardest to picture, like Broadcom.
Moat not rated yet
We haven't rated Procter & Gamble's moat. A rating needs at least five years of returns against the cost of capital, plus evidence for each of the five lenses.
How we rate moats ›Is it a good business at a fair price?
The five questions, and the price
Six checks from the annual reports. A flag marks a reason to dig deeper, not a verdict.
- 1. Is it growing?Within the guide
+2.7% a year
Revenue growth over 5–10 years
Revenue $76.1B in FY2021 to $87.0B in FY2026; +2.9% a year over 10 years. It fell in 0 of the last 5 years.
Sales have grown about 2.7% a year for five years, so each $1 of sales in FY2021 is about $1.14 now.
What to look for Steady growth, not one lucky year.
Source: FY2021 10-K, filed 6 Aug 2021; FY2026 10-K, filed 4 Aug 2026.
- 2. Is it profitable?Within the guide
22.7%
Operating margin (operating income ÷ revenue)
FY2026 operating margin. 5-year average 22.7%, range 22.1% to 24.3%.
Procter & Gamble kept about 23 cents of operating profit from each $1 of sales in FY2026.
What to look for Stable or rising. It's cleaner than net income, which one-off items and tax can distort.
Source: FY2026 10-K, filed 4 Aug 2026.
- 3. Is the profit real cash?Within the guide
$15.1B
Free cash flow (operating cash flow − capex), and FCF ÷ net income
FY2026 free cash flow: operating cash flow $19.6B less capex $4.4B. Over 5 years FCF was 96% of net income.
For every $1 of reported profit over 5 years, about $0.96 turned up as spare cash.
What to look for FCF positive and growing, and close to net income over time.
Source: FY2026 10-K, filed 4 Aug 2026.
- 4. Is it a good business?Within the guide
20.3% ROIC
Return on invested capital (ROIC); ROE for banks
FY2026 ROIC. 5-year average 20.9%; above 10% in 5 of 5 years. ROIC here is our calculation from the 10-K figures: operating income after tax (at the year's effective rate, or 21% where that rate is meaningless) over shareholders' equity plus borrowings less cash and short-term investments at the start of the year. Leases are left out.
Each $1 tied up in the business has earned about 21 cents a year after tax.
What to look for Clearly above the cost of capital (roughly 8–10%). Sustained 15%+ usually means a moat.
Source: FY2026 10-K, filed 4 Aug 2026.
- 5. Can it survive a bad year?Within the guide
1.6x FCF
Net debt ÷ EBITDA or ÷ FCF, plus interest cover
FY2026 year end: borrowings $34.1B, cash and short-term investments $9.9B, net debt $24.2B, 1.1x EBITDA. Operating income covers interest 22.5x.
At last year's pace, Procter & Gamble's spare cash would pay off its net debt in about 1.6 years.
What to look for Debt payable from about 3 years of FCF or less, interest covered many times.
Source: FY2026 10-K, filed 4 Aug 2026.
- 6. Is the price right?
4.1% FCF yield
FCF yield or EV/EBIT, and price against a cash-flow value
Market cap $370.4B. FCF yield 4.1% on FY2026 free cash flow. EV/EBIT 20.0x on FY2026 operating income.
At this price, each $100 of shares comes with about $4.09 of last year's spare cash.
What to look for Pay less than a cash-flow value estimate, with a margin of safety.
Source: Price $159.35, Yahoo Finance weekly snapshot, 19 Oct 2026; 2,324M shares, 10-K 31 Jul 2026; FY2026 10-K, filed 4 Aug 2026.
US figures: each company's Form 10-K as tagged on SEC EDGAR, collected 19 Oct 2026. Free cash flow is operating cash flow less purchases of property and equipment. Borrowings exclude leases. For education only. Not financial advice.
Ten years of financials
FY2017 to FY2026, in US dollars.
Source: Procter & Gamble, Form 10-K for each year as first filed, via SEC EDGAR XBRL. Latest: FY2026 10-K, filed 4 Aug 2026. Later restatements aren't applied.
Not in dbot yet
dbot doesn't have Procter & Gamble's figures yet. You can still type them in: pick "Value your own company" and fill in the input cells from the latest results.
Value your own company ›Who owns it, and what's the mood?
Tracked investors and insiders
Trades in Procter & Gamble by the people we follow: Warren Buffett and Michael Burry (13F), Grab's officers (Form 4) and Nancy Pelosi (House reports). They show what happened, often weeks later, not what to copy.
None of the people we follow has reported a trade in Procter & Gamble in the filings we track.
Sources: SEC EDGAR 13F-HR and Form 4 filings, and the US House Clerk's Periodic Transaction Reports, checked 20 Oct 2026. 13F values are the quarter-end value, not the price paid. All tracked trades ›
- Largest shareholdersSoonThe biggest holders from 13F filings and the annual proxy statement.—
- Chief executive and board holdingsSoonShares held by the CEO and directors, from the proxy statement and Form 4s.—
- Short interestSoonHow many shares are sold short, from exchange short-interest reports.—
Crowd favourite or value trap?
Neither is a label we can put on a stock. These are signs worth looking into, each from a figure on this page.
Signs of a crowd-driven price
Meme stocks move on attention more than on results: big swings, a price far from cash-flow value, thin profits.
0 of 3 signs (1 without data)
- NoSwings at least twice as much as the marketBeta 0.37, 5 years of monthly returns
- NoUp more than 100%, or down more than 50%, in a year1-year price change +8.33%
- —Price more than 50% above dbot's middle valueNot in dbot yet
- NoThin profits: operating margin under 5%, or a lossFY2026 operating margin 22.7%
Signs of a value trap
A value trap looks cheap because the business is shrinking or earning less than its capital costs.
0 of 4 signs
- NoLooks cheap: P/E under 12 or FCF yield over 8%P/E 24.1x, FCF yield 4.1%
- NoRevenue lower than five years agoRevenue +2.7% a year over 5 years
- NoReturns below the cost of capital5-year average ROIC 20.9% against 10.0%
- NoMore than 30% below its 52-week high−4.7% from the 52-week high
Prices, beta and 1-year change: Yahoo Finance weekly snapshot, 19 Oct 2026. Business figures: the five questions under Valuation and financials. A sign is a reason to dig deeper, not a verdict. For education only. Not financial advice.
Read it through a lens
Price data: Yahoo Finance, delayed. Company figures: each company's own filings, dated where they appear. A ticker on this site is not a recommendation. For education only. Not financial advice.