Nike
What has the price done?
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Press and drag across the chart to see the change between two points. Source: Yahoo Finance, delayed. Bars are daily and prices are adjusted for splits, not dividends. Past returns don't predict future returns.
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How does it make money?
What it does is in the oven
We haven't typed up Nike's business and region split yet. Every figure comes from the company's own results, so this takes a little time.
See companies we've covered ›History and context
Nike, Inc. is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding and Nike CR7. The company also sells products under its Air Jordan brand and its Converse subsidiary. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.
From Wikipedia's article Nike, Inc., the lead section as of the revision of 13 Oct 2026, retrieved 19 Oct 2026. Text under CC BY-SA 4.0, pronunciation guides removed. Wikipedia can be edited by anyone; the company's own filings are the primary source.
What it actually sells Soon
A product-by-product guide to Nike: what each one is, who buys it, and how much it brings in, in plain English and in the company's own terms. We're starting with the companies that are hardest to picture, like Broadcom.
Moat not rated yet
We haven't rated Nike's moat. A rating needs at least five years of returns against the cost of capital, plus evidence for each of the five lenses.
How we rate moats ›Is it a good business at a fair price?
The five questions, and the price
Six checks from the annual reports. A flag marks a reason to dig deeper, not a verdict.
- 1. Is it growing?Within the guide
+0.8% a year
Revenue growth over 5–10 years
Revenue $44.5B in FY2021 to $46.4B in FY2026; +3.7% a year over 10 years. It fell in 1 of the last 5 years.
Sales have grown about 0.8% a year for five years, so each $1 of sales in FY2021 is about $1.04 now.
What to look for Steady growth, not one lucky year.
Source: FY2021 10-K, filed 20 Jul 2021; FY2026 10-K, filed 15 Jul 2026.
- 2. Is it profitable?
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Operating margin (operating income ÷ revenue)
Operating income isn't tagged in the 10-K.
We need operating income and revenue to answer this.
What to look for Stable or rising. It's cleaner than net income, which one-off items and tax can distort.
- 3. Is the profit real cash?Within the guide
$2.2B
Free cash flow (operating cash flow − capex), and FCF ÷ net income
FY2026 free cash flow: operating cash flow $2.9B less capex $684.0M. Over 5 years FCF was 92% of net income.
For every $1 of reported profit over 5 years, about $0.92 turned up as spare cash.
What to look for FCF positive and growing, and close to net income over time.
Source: FY2026 10-K, filed 15 Jul 2026.
- 4. Is it a good business?
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Return on invested capital (ROIC); ROE for banks
Equity, debt or cash isn't tagged for enough years to work out ROIC.
We need the balance sheet to answer this.
What to look for Clearly above the cost of capital (roughly 8–10%). Sustained 15%+ usually means a moat.
- 5. Can it survive a bad year?Within the guide
0.2x FCF
Net debt ÷ EBITDA or ÷ FCF, plus interest cover
FY2026 year end: borrowings $7.9B, cash and short-term investments $7.6B, net debt $379.0M. Interest cover: —.
At last year's pace, Nike's spare cash would pay off its net debt in about 0.2 years.
What to look for Debt payable from about 3 years of FCF or less, interest covered many times.
Source: FY2026 10-K, filed 15 Jul 2026.
- 6. Is the price right?
4.0% FCF yield
FCF yield or EV/EBIT, and price against a cash-flow value
Market cap $55.1B. FCF yield 4.0% on FY2026 free cash flow. dbot's default story values it at US$14.14–US$58.00 a share (middle US$32.94); at US$37.13, its 16 Oct 2026 price, the price is +12.7% against the middle.
At this price, each $100 of shares comes with about $3.96 of last year's spare cash. On dbot's default story the price sits above the middle of its value range, by 13%. Change the story and that moves.
What to look for Pay less than a cash-flow value estimate, with a margin of safety.
Source: Price $37.13, Yahoo Finance weekly snapshot, 19 Oct 2026; 1,484M shares, 10-Q 31 Aug 2026; FY2026 10-K, filed 15 Jul 2026; dbot, 16 Oct 2026.
US figures: each company's Form 10-K as tagged on SEC EDGAR, collected 19 Oct 2026. Free cash flow is operating cash flow less purchases of property and equipment. Borrowings exclude leases. For education only. Not financial advice.
Ten years of financials
FY2017 to FY2026, in US dollars.
Source: Nike, Form 10-K for each year as first filed, via SEC EDGAR XBRL. Latest: FY2026 10-K, filed 15 Jul 2026. Later restatements aren't applied.
Discounted cash flow, with dbot
Ten years of free cash flow to the firm, from Nike's latest figures and Damodaran's industry averages (Shoe). It's one story told with numbers, so it comes as a range.
- Value range, dbot's default story$14.14–$58.00Middle $32.94 a share
- Price, 16 Oct 2026 close$37.13+12.72% ▲ against the middle
- What the price implies—Growth in years 2–5 that makes value equal the price; the story uses 2.0%
The price can't be matched within dbot's limits, which usually means the market's story is very different from this one.
The story's assumptions
- Revenue, last 12 months
- $45,891M
- Operating margin now
- 9.0%
- Revenue growth, year 1
- −3.1%
- Revenue growth, years 2–5
- 2.0%
- Growth after year 10
- 5.1%
- Target operating margin, by year 5
- 9.0%
- Sales to capital, years 1–5 / 6–10
- 2.62 / 2.62
- Tax rate now / after year 10
- 20.7% / 25.0%
- Cost of capital, years 1–5
- 9.1%
- Cost of capital after year 10
- 8.7%
- Return on capital after year 10
- 14.8%
- Chance of failure
- 0.0%
Value per share as two inputs change (revenue growth, years 2–5 down, target operating margin across)
| Revenue growth, years 2–5 | 4.0% | 9.0% | 14.0% |
|---|---|---|---|
| −1.0% | $14.14 | $29.59 | $45.04 |
| 2.0% | $14.82 | $32.94 | $51.06 |
| 5.0% | $15.59 | $36.80 | $58.00 |
Middle cell: the default story. Each step is 3 points of growth or 5 points of margin.
| Year | Growth | Revenue | Margin | Operating income | Tax rate | After-tax income | Reinvestment | Free cash flow | Cost of capital | Present value |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | −3.1% | $44,459M | 9.0% | $4,014M | 20.7% | $3,184M | −$546M | $3,730M | 9.1% | $3,419M |
| 2 | 2.0% | $45,348M | 9.0% | $4,094M | 20.7% | $3,248M | $339M | $2,909M | 9.1% | $2,444M |
| 3 | 2.0% | $46,255M | 9.0% | $4,176M | 20.7% | $3,313M | $346M | $2,967M | 9.1% | $2,285M |
| 4 | 2.0% | $47,180M | 9.0% | $4,260M | 20.7% | $3,379M | $353M | $3,026M | 9.1% | $2,137M |
| 5 | 2.0% | $48,124M | 9.0% | $4,345M | 20.7% | $3,447M | $360M | $3,087M | 9.1% | $1,998M |
| 6 | 2.6% | $49,384M | 9.0% | $4,459M | 21.5% | $3,499M | $480M | $3,018M | 9.0% | $1,792M |
| 7 | 3.2% | $50,982M | 9.0% | $4,603M | 22.4% | $3,572M | $609M | $2,962M | 8.9% | $1,615M |
| 8 | 3.9% | $52,947M | 9.0% | $4,781M | 23.3% | $3,668M | $749M | $2,919M | 8.8% | $1,462M |
| 9 | 4.5% | $55,315M | 9.0% | $4,994M | 24.1% | $3,789M | $903M | $2,886M | 8.8% | $1,329M |
| 10 | 5.1% | $58,130M | 9.0% | $5,249M | 25.0% | $3,936M | $1,074M | $2,863M | 8.7% | $1,213M |
| After 10 | 5.1% | $61,089M | 9.0% | $5,516M | 25.0% | $4,137M | $1,422M | $2,715M | 8.7% | $31,946M |
- Present value of years 1–10
- $19,694M
- Present value after year 10
- $31,946M
- Less debt, plus cash
- −$2,757M
- Value of equity
- $48,883M
- Shares
- 1,484M
- Value per share, default story
- $32.94
Company figures: https://stockanalysis.com/stocks/nke/statistics/, TTM to Aug 2026. Industry averages: Aswath Damodaran, January 2026 US data. Risk-free rates: US 10-year Treasury 5.09% and Singapore 10-year 2.34%, 16 Oct 2026. Equity risk premium: Damodaran's implied premium of 4.20%, 1 Oct 2026. Company figures are the latest reported before 19 Oct 2026. Data as of 16 Oct 2026. dbot follows the spreadsheets Aswath Damodaran publishes; it is not affiliated with or endorsed by him. A model's value is not a price target. For education only. Not financial advice.
Who owns it, and what's the mood?
Tracked investors and insiders
Trades in Nike by the people we follow: Warren Buffett and Michael Burry (13F), Grab's officers (Form 4) and Nancy Pelosi (House reports). They show what happened, often weeks later, not what to copy.
None of the people we follow has reported a trade in Nike in the filings we track.
Sources: SEC EDGAR 13F-HR and Form 4 filings, and the US House Clerk's Periodic Transaction Reports, checked 20 Oct 2026. 13F values are the quarter-end value, not the price paid. All tracked trades ›
- Largest shareholdersSoonThe biggest holders from 13F filings and the annual proxy statement.—
- Chief executive and board holdingsSoonShares held by the CEO and directors, from the proxy statement and Form 4s.—
- Short interestSoonHow many shares are sold short, from exchange short-interest reports.—
Crowd favourite or value trap?
Neither is a label we can put on a stock. These are signs worth looking into, each from a figure on this page.
Signs of a crowd-driven price
Meme stocks move on attention more than on results: big swings, a price far from cash-flow value, thin profits.
0 of 3 signs (1 without data)
- NoSwings at least twice as much as the marketBeta 1.03, 5 years of monthly returns
- NoUp more than 100%, or down more than 50%, in a year1-year price change −40.62%
- NoPrice more than 50% above dbot's middle valuePrice +13% against dbot's default story, 16 Oct 2026
- —Thin profits: operating margin under 5%, or a lossNo operating margin yet
Signs of a value trap
A value trap looks cheap because the business is shrinking or earning less than its capital costs.
1 of 3 signs (1 without data)
- NoLooks cheap: P/E under 12 or FCF yield over 8%P/E 17.7x, FCF yield 4.0%
- NoRevenue lower than five years agoRevenue +0.8% a year over 5 years
- —Returns below the cost of capitalNot rated yet
- YesMore than 30% below its 52-week high−47.3% from the 52-week high
Prices, beta and 1-year change: Yahoo Finance weekly snapshot, 19 Oct 2026. Business figures: the five questions under Valuation and financials. A sign is a reason to dig deeper, not a verdict. For education only. Not financial advice.
Read it through a lens
Price data: Yahoo Finance, delayed. Company figures: each company's own filings, dated where they appear. A ticker on this site is not a recommendation. For education only. Not financial advice.