Coca-Cola
What has the price done?
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Press and drag across the chart to see the change between two points. Source: Yahoo Finance, delayed. Bars are daily and prices are adjusted for splits, not dividends. Past returns don't predict future returns.
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How does it make money?
What it does is in the oven
We haven't typed up Coca-Cola's business and region split yet. Every figure comes from the company's own results, so this takes a little time.
See companies we've covered ›History and context
The Coca-Cola Company is an American multinational corporation founded in January 1892, headquartered in Atlanta, Georgia. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchange and is a component of the DJIA and the S&P 500 and S&P 100 indices.
Coca-Cola was developed in May 1886 by pharmacist John Stith Pemberton. At the time it was introduced, the product contained the stimulants cocaine from coca leaves and caffeine from kola nuts, which together acted synergistically. The coca and the kola are the source of the product name and led to Coca-Cola's promotion as a "healthy tonic". In 1889, the formula and brand were sold for $2,300 (equivalent to $73,000 in 2024) to Asa Griggs Candler, who incorporated the Coca-Cola Company in Atlanta in 1892. The company has operated a franchised distribution system since 1889. The global corporation has grown to market and sell over 500 drinks and brands across 200 countries by 2020.
From Wikipedia's article The Coca-Cola Company, the lead section as of the revision of 18 Oct 2026, retrieved 19 Oct 2026. Text under CC BY-SA 4.0, pronunciation guides removed. Wikipedia can be edited by anyone; the company's own filings are the primary source.
What it actually sells Soon
A product-by-product guide to Coca-Cola: what each one is, who buys it, and how much it brings in, in plain English and in the company's own terms. We're starting with the companies that are hardest to picture, like Broadcom.
Moat not rated yet
We haven't rated Coca-Cola's moat. A rating needs at least five years of returns against the cost of capital, plus evidence for each of the five lenses.
How we rate moats ›Is it a good business at a fair price?
The five questions, and the price
Six checks from the annual reports. A flag marks a reason to dig deeper, not a verdict.
- 1. Is it growing?Within the guide
+7.7% a year
Revenue growth over 5–10 years
Revenue $33.0B in FY2020 to $47.9B in FY2025; +0.8% a year over 10 years. It fell in 0 of the last 5 years.
Sales have grown about 7.7% a year for five years, so each $1 of sales in FY2020 is about $1.45 now.
What to look for Steady growth, not one lucky year.
Source: FY2020 10-K, filed 25 Feb 2021; FY2025 10-K, filed 20 Feb 2026.
- 2. Is it profitable?Within the guide
28.7%
Operating margin (operating income ÷ revenue)
FY2025 operating margin. 5-year average 25.3%, range 21.2% to 28.7%.
Coca-Cola kept about 29 cents of operating profit from each $1 of sales in FY2025.
What to look for Stable or rising. It's cleaner than net income, which one-off items and tax can distort.
Source: FY2025 10-K, filed 20 Feb 2026.
- 3. Is the profit real cash?Reason to dig deeper
$5.3B
Free cash flow (operating cash flow − capex), and FCF ÷ net income
FY2025 free cash flow: operating cash flow $7.4B less capex $2.1B. Over 5 years FCF was 75% of net income.
For every $1 of reported profit over 5 years, about $0.75 turned up as spare cash.
What to look for FCF positive and growing, and close to net income over time.
Source: FY2025 10-K, filed 20 Feb 2026.
- 4. Is it a good business?Within the guide
86.0% ROIC
Return on invested capital (ROIC); ROE for banks
FY2025 ROIC. 5-year average 30.1%; above 10% in 5 of 5 years. ROIC here is our calculation from the 10-K figures: operating income after tax (at the year's effective rate, or 21% where that rate is meaningless) over shareholders' equity plus borrowings less cash and short-term investments at the start of the year. Leases are left out.
Each $1 tied up in the business has earned about 30 cents a year after tax.
What to look for Clearly above the cost of capital (roughly 8–10%). Sustained 15%+ usually means a moat.
Source: FY2025 10-K, filed 20 Feb 2026.
- 5. Can it survive a bad year?Within the guide
Net cash $12.4B
Net debt ÷ EBITDA or ÷ FCF, plus interest cover
FY2025 year end: borrowings $1.5B, cash and short-term investments $13.9B. Operating income covers interest 8.3x.
Coca-Cola holds more cash than it owes, so it could pay off its borrowings today.
What to look for Debt payable from about 3 years of FCF or less, interest covered many times.
Source: FY2025 10-K, filed 20 Feb 2026.
- 6. Is the price right?
1.3% FCF yield
FCF yield or EV/EBIT, and price against a cash-flow value
Market cap $404.0B. FCF yield 1.3% on FY2025 free cash flow. EV/EBIT 28.5x on FY2025 operating income. dbot's default story values it at US$37.81–US$70.57 a share (middle US$52.28); at US$93.90, its 16 Oct 2026 price, the price is +79.6% against the middle.
At this price, each $100 of shares comes with about $1.31 of last year's spare cash. On dbot's default story the price sits above the middle of its value range, by 80%. Change the story and that moves.
What to look for Pay less than a cash-flow value estimate, with a margin of safety.
Source: Price $93.90, Yahoo Finance weekly snapshot, 19 Oct 2026; 4,302M shares, 10-Q 28 Apr 2026; FY2025 10-K, filed 20 Feb 2026; dbot, 16 Oct 2026.
US figures: each company's Form 10-K as tagged on SEC EDGAR, collected 19 Oct 2026. Free cash flow is operating cash flow less purchases of property and equipment. Borrowings exclude leases. For education only. Not financial advice.
Ten years of financials
FY2016 to FY2025, in US dollars.
Source: Coca-Cola, Form 10-K for each year as first filed, via SEC EDGAR XBRL. Latest: FY2025 10-K, filed 20 Feb 2026. Later restatements aren't applied.
Discounted cash flow, with dbot
Ten years of free cash flow to the firm, from Coca-Cola's latest figures and Damodaran's industry averages (Beverage (Soft)). It's one story told with numbers, so it comes as a range.
- Value range, dbot's default story$37.81–$70.57Middle $52.28 a share
- Price, 16 Oct 2026 close$93.90+79.63% ▲ against the middle
- What the price implies12.2% a yearGrowth in years 2–5 that makes value equal the price; the story uses 2.0%
To be worth today's price, Coca-Cola would need to grow sales about 12.2% a year in years 2–5. One way to read this is to ask whether that sounds believable.
The story's assumptions
- Revenue, last 12 months
- $50,129M
- Operating margin now
- 31.8%
- Revenue growth, year 1
- 1.9%
- Revenue growth, years 2–5
- 2.0%
- Growth after year 10
- 5.1%
- Target operating margin, by year 5
- 31.8%
- Sales to capital, years 1–5 / 6–10
- 1.54 / 1.54
- Tax rate now / after year 10
- 16.4% / 25.0%
- Cost of capital, years 1–5
- 7.4%
- Cost of capital after year 10
- 8.7%
- Return on capital after year 10
- 18.9%
- Chance of failure
- 0.0%
Value per share as two inputs change (revenue growth, years 2–5 down, target operating margin across)
| Revenue growth, years 2–5 | 26.8% | 31.8% | 36.8% |
|---|---|---|---|
| −1.0% | $37.81 | $45.12 | $52.44 |
| 2.0% | $43.68 | $52.28 | $60.87 |
| 5.0% | $50.44 | $60.51 | $70.57 |
Middle cell: the default story. Each step is 3 points of growth or 5 points of margin.
| Year | Growth | Revenue | Margin | Operating income | Tax rate | After-tax income | Reinvestment | Free cash flow | Cost of capital | Present value |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 1.9% | $51,099M | 31.8% | $16,273M | 16.4% | $13,603M | $628M | $12,974M | 7.4% | $12,077M |
| 2 | 2.0% | $52,121M | 31.8% | $16,598M | 16.4% | $13,875M | $662M | $13,213M | 7.4% | $11,448M |
| 3 | 2.0% | $53,163M | 31.8% | $16,930M | 16.4% | $14,152M | $675M | $13,477M | 7.4% | $10,869M |
| 4 | 2.0% | $54,227M | 31.8% | $17,269M | 16.4% | $14,435M | $689M | $13,747M | 7.4% | $10,319M |
| 5 | 2.0% | $55,311M | 31.8% | $17,614M | 16.4% | $14,724M | $702M | $14,021M | 7.4% | $9,797M |
| 6 | 2.6% | $56,759M | 31.8% | $18,075M | 18.1% | $14,799M | $938M | $13,861M | 7.7% | $8,994M |
| 7 | 3.2% | $58,596M | 31.8% | $18,660M | 19.8% | $14,957M | $1,189M | $13,768M | 7.9% | $8,277M |
| 8 | 3.9% | $60,854M | 31.8% | $19,380M | 21.6% | $15,201M | $1,462M | $13,738M | 8.2% | $7,634M |
| 9 | 4.5% | $63,576M | 31.8% | $20,246M | 23.3% | $15,532M | $1,762M | $13,770M | 8.4% | $7,056M |
| 10 | 5.1% | $66,812M | 31.8% | $21,277M | 25.0% | $15,958M | $2,096M | $13,862M | 8.7% | $6,535M |
| After 10 | 5.1% | $70,212M | 31.8% | $22,360M | 25.0% | $16,770M | $4,526M | $12,244M | 8.7% | $160,347M |
- Present value of years 1–10
- $93,005M
- Present value after year 10
- $160,347M
- Less debt, plus cash
- −$27,890M
- Value of equity
- $225,462M
- Shares
- 4,313M
- Value per share, default story
- $52.28
Company figures: https://stockanalysis.com/stocks/ko/statistics/, TTM to Jun 2026. Industry averages: Aswath Damodaran, January 2026 US data. Risk-free rates: US 10-year Treasury 5.09% and Singapore 10-year 2.34%, 16 Oct 2026. Equity risk premium: Damodaran's implied premium of 4.20%, 1 Oct 2026. Company figures are the latest reported before 19 Oct 2026. Data as of 16 Oct 2026. dbot follows the spreadsheets Aswath Damodaran publishes; it is not affiliated with or endorsed by him. A model's value is not a price target. For education only. Not financial advice.
Who owns it, and what's the mood?
Tracked investors and insiders
Trades in Coca-Cola by the people we follow: Warren Buffett and Michael Burry (13F), Grab's officers (Form 4) and Nancy Pelosi (House reports). They show what happened, often weeks later, not what to copy.
None of the people we follow has reported a trade in Coca-Cola in the filings we track.
Sources: SEC EDGAR 13F-HR and Form 4 filings, and the US House Clerk's Periodic Transaction Reports, checked 20 Oct 2026. 13F values are the quarter-end value, not the price paid. All tracked trades ›
- Largest shareholdersSoonThe biggest holders from 13F filings and the annual proxy statement.—
- Chief executive and board holdingsSoonShares held by the CEO and directors, from the proxy statement and Form 4s.—
- Short interestSoonHow many shares are sold short, from exchange short-interest reports.—
Crowd favourite or value trap?
Neither is a label we can put on a stock. These are signs worth looking into, each from a figure on this page.
Signs of a crowd-driven price
Meme stocks move on attention more than on results: big swings, a price far from cash-flow value, thin profits.
1 of 4 signs
- NoSwings at least twice as much as the marketBeta 0.29, 5 years of monthly returns
- NoUp more than 100%, or down more than 50%, in a year1-year price change +39.91%
- YesPrice more than 50% above dbot's middle valuePrice +80% against dbot's default story, 16 Oct 2026
- NoThin profits: operating margin under 5%, or a lossFY2025 operating margin 28.7%
Signs of a value trap
A value trap looks cheap because the business is shrinking or earning less than its capital costs.
0 of 4 signs
- NoLooks cheap: P/E under 12 or FCF yield over 8%P/E 30.9x, FCF yield 1.3%
- NoRevenue lower than five years agoRevenue +7.7% a year over 5 years
- NoReturns below the cost of capital5-year average ROIC 30.1% against 10.0%
- NoMore than 30% below its 52-week high−0.2% from the 52-week high
Prices, beta and 1-year change: Yahoo Finance weekly snapshot, 19 Oct 2026. Business figures: the five questions under Valuation and financials. A sign is a reason to dig deeper, not a verdict. For education only. Not financial advice.
Read it through a lens
Price data: Yahoo Finance, delayed. Company figures: each company's own filings, dated where they appear. A ticker on this site is not a recommendation. For education only. Not financial advice.